The second project submitted for Professional Practices, this proposal examines Swedish luxury essentials brand CDLP's position within the fashion landscape and suggests strategies aimed at increasing brand recognition, acquiring and retaining consumers, introducing innovative retail formulas, and affirming its position as a disruptor in the men's underwear and ready-to-wear markets. Upon the presentation of ideas to brand executives, founder and CEO Andreas Palm and founder and Artistic Director Christian Larson, Lingo agency was awarded the first-place pitch.

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