The first submission in a series of projects completed for Professional Practices, my final course at Parsons, this proposal outlines several strategies for Danish contemporary brand Ganni designed to increase brand awareness, acquire and retain valuable consumers, and solidify the sustainable fashion player's position as a thought leader challenging the standards of the industry. A collaborative effort dubbed "Lingo," the report was presented to brand executives including EVP of North America Louise du Toit and Global PR and Communications Director Alexandra Bernardini and chosen as the winning pitch.

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