Based on industry insights, student-formed "agency" 404 Creative addresses the trends and pain points of the current fashion retail system. With the multi-channel retail model as a guide, this intervention builds upon KITH’s existing app by expanding its current features. This essay and presentation details how 404 Creative will assist in providing KITH’s customers with an unmatched brand experience that not only extends beyond a simplified path to purchase, but appeals to their desire for an all-encompassing brand experience.